Design Ethiopia

A pre-launch schedule can keep you on track and remind you of the smaller issues that often lead to delays. A postproduction checklist will allow you to review items quickly and efficiently.

The following section reviews many areas that often turn up as last-minute problems. By scheduling time for the following processes, you can ensure that you’ll have the extra time at the end of a project to deal with truly unexpected events that will undoubtedly transpire.

Pre-Launch Planning
Testing aside, some preparation is necessary for the final launch date. Technical planning ensures that your server will be available, your domain name and security certificates are working (and payments are up to date), your server has been tested with all the software services that will be required at launch, and capacity and security plans are in place.

You also need to coordinate with the business end of your site, making sure that marketing doesn’t announce it when it is ready, that business partners and customers are ready to conduct business through the site, and that internal support staff and support processes are ready to go.

Registering Your Domain Name
One of the crucial planning steps is to make sure you’ve selected and registered your domain name before launch. This is something it’s wise to do very early in your project, and it must be done before going live.

Choose a domain name that is easy for your users to guess, to remember well, to type quickly, and to type without spelling problems. Whenever possible, most businesses will want to get a .com address, because browsers will default to .com when the user omits the extension.

In addition to your primary domain name, consider getting alternatives that users might enter when they guess alternative spellings or abbreviations, when they choose to hyphenate or not hyphenate multiword names, and when they misspell your name.

You can find out what these alternatives might be by asking your prospective users what they think the domain name for your business is, and asking them to type it in so you can see what misspellings they make (or ask them to type it over and over again as quickly as they can, and you can count how commonly each misspelling occurs).

Also consider whether you need to register .net and .org alternatives for your name and abusive misspellings of your name) to prevent other companies who use a domain name similar to yours from creating a parody of your site or competing with you.).